small stickers
BIG IMPACT
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small stickers
BIG IMPACT
of French disapprove sexism in advertising. Yet, only 12% do recognize it in advertising.
%
A masked brigade of feminist activists have taken matters into their own hands.
The group - which includes three men - has been getting together once a month since April 2016 marking posters which they find demoralizing.
"Alongside cities such as London and Geneva, Paris is leading the way by deciding to operate at all levels to prevent the dissemination, promotion and enhancement of sexist images degrading the image of women"
says Anne Hidalgo, Mayor of Paris
Armed with permanent markers and red and white stickers with the word "sexiste", the members of the Squad Antisexist cover their faces with red bandanas and mark posters which objectify women.
The Antisexist Squad uses also Social media to amplifies its reach and put even more pressure on the Brands by tagging them on its militant posts and pictures.
Today more than ever the Social media make the small stickers more impactful.
Follow the Squad on Social Media and see them in action!